Chengdu Shuangliu XianDai Media Co., Ltd.
1. Company Profile (Establishment Background, Main Business, and Development Ideas)
(a) Basic Situation
The media company was established in August 2012 with a registered capital of 2 million yuan. At present, the main business includes planning of large-scale events (including planning and operation of various types of large-scale government affairs and commercial activities), production of film and television videos (including shooting, editing, and recording of publicity films of Party and government agencies, corporate image videos, city image videos, tourist attractions videos, and other film and television), graphic design (including advertising graphic design, digital media visual design, advertising inkjet, product packaging design, display billboard design) and so on. In recent years, the company has undertaken planning and production of hundreds of advertisings, planned more than 100 major events, and produced more than 200 promotional videos.
2. Overall Idea
In accordance with the overall development concept of “Media-based, Customer-centric, and Innovative Business Products-driven”, the media company seizes the opportunity of Chengdu’s construction of the “Western Cultural and Creative Center” and Shuangliu’s construction of an “Airport Cultural and Creative City”. Under the guidance of the headquarters, the media company determined its development orientation and business structure in 2018.
Industry Positioning: relying on the advantages of creative planning and advertising resources, seek for integrative development in integrated marketing, image promotion, and integrated communication, and build the media company into a comprehensive service provider for regional modern media.
Business Structure: Reconstruct the business line based on the existing business, mainly including activities planning and implementation, film and television photography and promotion, creative graphic design, advertising operation and maintenance agency, new media operations and trusteeship, and other services, and actively explore the cultural and creative sectors as well as film and television investment.